New Deity website has been launched! It looks amazing
Jun/100
Needless to say that we are just as excited if not more than Eric Davies from Deity about the launch of his new products and website. Every part looks refined, very well designed and one step ahead of the rest of the mountain bike products out there. It’s clear that Deity was a step ahead two years ago when they first realised their dirty 30’s with an unmatched weight with a sturdy feel and great handling, well Deity has done it again by taking it to another level…check it out:
Bos Deville Video
Jun/100
The Bos Uk distributor meets up with Steve jones to fill him on the new BOS 6″ enduro fork.
Check it out:
Could this be one of the best marathon bike ever?
Apr/100
Bike radar over in England reviewed the Zula and here’s what they had to say:

Until now, the most cross-country-orientated frame Morewood made was the 5in-travel Shova ST – a great trail bike, but not a racer. That’s all changed with the introduction of their new marathon machine, the Zula, which has a simple purpose: to climb and descend mountains at a fair lick without any hysterics.
Lycra up and race it; add baggies and a GPS and ride off-piste; or even run it in a four-cross race – the Zula will have a go at any of these, ticking so many boxes that our biro has run dry. We’re looking forward to racing it this year at the What Mountain Bike Dirt Crit Champs at BikeRadar Live.
Ride & handling: Great marathon race rig that also knows how to rumble
On one hand, the Zula’s stiff chassis makes it a natural born mile eater. It does everything it can out on the trail to only give you the pedalling to think about; perfect if you’ve got 24 hours of riding in front of you. On the other hand, Morewood were keen for the bike to retain something of the brand’s bad boy gravity bike feel, so they didn’t make the frame as long as many pure cross-country bikes.
If you want to manual every dip in the trail, boost the bumps for air time or rail the turns four-cross style, the Zula has retained enough DNA from its gravity siblings to know how to have fun. We ran our Zula fairly soft, because the 165mm rear shock stays supple in the mid-stroke, gobbling up bumps big and small without wanting to pack down and bog at the three-quarter travel mark. It’s a common trait that can cause bikes to feel responsive early in the initial hit but dead on successive ones.
Not so the Zula; the slight falling rate of the design also keeps the shock moving freely deep in the travel. The travel indicator O-ring was always off the end of the shaft, but we rarely felt it bottom out. Plus, if we felt like we wanted it firmer, we only had to reach down and flick the blue lever on the shock. All bumps were dealt with absolute efficiency, so much so that we got to wonder why, when a single pivot can feel this good, we bother with linkages at all.
We built the Zula up with SRAM X.0 transmission, Avid Elixir CR Mag brakes and a FSA 386 K-Force carbon 2×9 (42×29) ring crankset, then paired it with a 2010 110mm Cannondale Lefty DLR fork using the new ‘Lefty for All’ fitting kit – we figured the frame could cope with 10mm more travel up front, and we were right. The slightly higher than normal bar position that the twin-crown Lefty fork provided aided the Zula’s long-distance ride abilities, since you don’t want to be too stretched out with your nose on the front tyre all day.
It also makes it better for fun time, because the front end is easy to pop or pump even with a flat bar fitted. The Lefty can be locked out with the ProPedal platform damping switch, and you’re suddenly on a firmly sprung bike that can burn up smooth trail or road sections – just the job for marathon racers and long ride adventurer/explorer types.

So does ‘Made in Africa’ translate into a bike that’s good for wetter weather? Mud room is massive – 2.3in tyres fitting in with plenty of space for gloop. We’ve got a local 10-mile loop of technical trail that takes in ‘a bit of everything’, and the Zula just wanted to ride lap after lap of it. The more we rode it, the more we learned about what it seems to do well: a list that’s only getting longer.
Frame: Why bother with complex linkages when a single pivot can be this good?
Morewood could have bought and branded an off-the-peg carbon frame as many brands do, but they didn’t. They’re also big believers in aluminium – their entire range is made from the stuff and while many riders are clamouring for more and more carbon, Morewood have stuck to their guns and 6069 T6 alloy. The weight of a medium semi-integrated head tube frame is 2,450g (including shock) – neither heavy nor especially light, although we think the built bike rides lighter than the weight suggests.
Traditionally, Morewood have used lots of square-section tubes, giving the longer travel and gravity-orientated bikes a distinctive and attractive look. However, Morewood invested heavily in a new purpose-made tubeset for the Zula; tubes with the kind of swoops, swells and delicate curves that give their new cross-country offerings sex appeal and set cycling forums alight when they were first shown at last year’s trade shows. The verdict is unanimous: the Zula looks the business from every angle.
The single-pivot layout places the sealed Enduro Max pivot pretty much bang on the middle chainring position (if you’re using a standard triple-ring crankset; it sits somewhere between the big and inner ring on a compact double). This gives the bike a fairly neutral pedalling style with a slight tendency for the rear wheel to ‘dig’ in on steep pitches – no bad thing if you’re scrabbling for traction.
The frame comes fitted with a new 2010 spec Fox RP23 Boost Valve rear shock, a ‘platform’ (the tuning setting available on RP23s that reduces pedal-induced suspension actuation) unit with a great reputation for consistent quality, but also for its ability to polish the rough edges out of suspension systems. Thankfully, the Morewood Zula doesn’t need much platform. The net result is a ride that feels deeper, plusher, more controlled and more active than any other single-pivot bike we’ve tested.

The closest comparison would be a Cannondale Rush, but the Zula’s action feels more slick, more like a linkage bike. This is down to the designer, Patrick Morewood, who spent time prior to the Zula’s birth studying the benefits of other linkage systems, and came to the conclusion that he could achieve his performance goals with the traditional Morewood single-pivot design.
Designer says
We spoke to Patrick Morewood about the Zula…
BikeRadar: Morewood are traditionally more closely associated with the gravity side of the sport. What was the reason for taking a crack at the cross-country scene?
PM: We were receiving a huge number of requests locally for a cross-country range, as well as some interest abroad for more than just gravity bikes. So about two years ago, I began designing a full-suspension 100mm-travel cross-country/marathon frame.
The Zula has a much smoother aesthetic than any other Morewood. Why is this?
With the new swingarm design being more organic, we were forced to move in that direction with the rest of the tubing. This has opened new doors for us to explore the style on future models. I found that by using the organic shape of a bone, which is an inherently strong structure, along with the rest of the swingarm’s construction, I was able to exceed my expectations! We needed to get the tube weight down, but remain strong, so the only way was to go butted and change to 6069 aluminium.

The Zula has stuck with the single-pivot layout; did you consider moving away from it when you were dreaming up the initial concept?
Yes I did, but I felt that if any bike could remain ‘pure’ single pivot, it would be the Zula, since it is made for long stage races such as the Cape Epic and Sani2c, which always end up muddy. One of the criteria was to have as much mud clearance as possible as well as minimal maintenance.
Tester says
Justin Loretz: “We saw the Morewood Zula at a bike show last autumn and had an instant feeling that this bike could be a ‘new’ classic – the reality of the ride has only served to confirm our suspicions. The Zula is a real find. Why do we say that? Well, not many bikes make us get up before dawn just so we can nail a few extra miles – and that’s become something of a habit since we’ve got the Zula.”
2010 Deity Sneak preview…
Apr/100
Hey Guys,
Our mate Jason Nixon from Sicklines was on the Deity Booth at the Sea Otter. He managed to get a glimpse of some of the new parts Deity is officialy releasing on May 3rd. (not long now) Most of you are very familiar with dirty 30’s and the decoy pedals amongst the whole range.
Question was: how could they better one of the lightest reference downhill bars ?
Well, they did, check out the pics. They have improved everything with new finishes and added all new products such as the Fantom DM stem, two models of the Decoy pedals but the piece de Resistance is their new Dj and street hardtail frames. Remember these are sneak previous until we update our website.
No prices as of yet.
We do have a massive sale going on for current Deity Stock though. SO go and hassle your dealer for it.
Needless to say we are super excited about it all and it’ll be nice for Rouler imports to be back in the DJ/street game.
FOr more info in the future check [url]www.rouler.com.au[/url]
nicho
thanks again to sicklines for the pics
Andrew Crimmins and Jack McCosker in Wollongong.
Apr/100
HI Guys,
Here’s a cool video done by Nick from Wollongong.
Enjoy:
“Andrew came down from Bredbo in the holidays and stayed with Jack so I made a short video of them riding a local track together.
Jack is wearing the white and blue kit and Andrew is wearing the blue and orange kit. They definetely have a lot of talent on a bike so look out for them in the future, Jack is 13 years old and Andrew is like 6 or something”
Song: “All Stars” – Grafton Primary
Andrew is sponsored by Rouler Imports so check out their gear at: rouler.com.au
Andrew Crimmins and Jack McCosker from Nick Peterson on Vimeo.
Crimmins domination !
Mar/100
The 2010 Nsw state series kicked off nicely with the first round held at Thredbo national park on the last week end of February. Despite a seriously damaged national track South East MTB co. and Kt did an amazing job at restoring what was a skeleton of a track due to the relentless downpour over the three days of racing two weeks prior.
The week end paned out without any glitches (Threats of thunderstorm were looming ) with two glorious sunny days of practise on friday and Saturday. Sunday however was overcast with some serious chances of rain and possible thunderstorm : we all kept our fingers and our spokes crossed for a dry race!
Come qualifying, a couple of rain drops threatened the race but the whole field managed to get down dry with the exception of the last 10 Elite riders who seriously coped a downpour and a half ! We just scraped it and managed to have a near dry week end with some awesome riding, thrills and spills!
And when we say spills we mean nasty ones, eject button type of crashes. See for yourself the state of my saddle. I had to do 3/4 of the run with rails for a seat and a big hole in my thigh from the stabbing i endured. Not pretty!

On the flip side, who cares about my result. What counts is that our sponsored riders all did extremely well:
Thomas Crimmins managed to pull the second fastest time of the day with a win in under 19’s in a 6min22s. I keep reminding myself that this kid is only 14 for another 4 months and is riding as fast as some of the top ten Elite nationally.
Always in the shadow of his brother but a glowing star nonetheless Andrew Crimmins at the age of 12 took out the field in under 15’s with 6min47s. Andrew is displaying amazing riding skills whilst riding and confidence that would scare a lion away .
A new Comer onboard the Rouler imports team is Kent Hamilton with his brand spanking new white makulu managed to qualify despite a wash out in front of me (as i was gathering my thoughts after my crash) that put him into last qualified. IN his final race run Kent took an honourable 8th place in Elite with a time of 6min30s.
And finally least but not last, one of our co-factory bos riders Brendan Moon blew the field with an amazing 5th place in Elite with a time of 6min27s.
We can call that a very successful week end for Rouler Imports riders with their top notch equipment performing at a high level of performance.
We will create a 2010 state series album in our gallery of our riders. SO keep checking.
Bring on the last national round and the rest of the state series.
Results can be found here.
nicho
Morewood Zula Available
Mar/100
It’s true! There was a back log of 90 Zula frames for the South African market alone. We managed to get a couple from the first batch and what a beauty it is to have a lightweight super simple curved cross country weapon for Morewood fans. Morewood is here to make a dent in the huge cross country market with both the Zula and Kwela (their hard tail denomination) with a no bullshit approach to what an XC bike should do and do it well. The Zula has faultless racing lines from which ever angle you look at it, the racing lines are amazingly complimented by the graphics and tech specs that most of us are looking for in a 4″ racing weapon.
Available as a frame set only for $2890 including an fsa semi integrated headset valued at $139 you will be hard pressed wanting something more suited to upgrade your old beater.
The Zula has very discreet cable routing, semi integrated headset for an optimal low front end, 73 mm bottom bracket, available in both black or white and in 4 sizes (s/m/l/xl).
The frame with shock and seatclamp weighs 2450 kg.
Enjoy the photos below. If you have any more questions please email us at rouler(@)rouler.com.au or give us a bell.





2010 national racing photos from team riders
Feb/100
Hey guys,
how are you all ? Alright, yeah wet just like us!
Anyway i’ve been a bit slack lately and have been meaning to upload these pictures a while ago.
But before we would like to congratulate our Rouler team riders for their outstanding performance so far.
http://www.rouler.com.au/gallery/?level=album&id=20
Nicolas Vouilloz tests Bos enduro fork : the Deville
Dec/090
Bonjour,
Planned for release in march 2010 the deville is BOSs’ 6″ enduro fork. The Deville is set to blow out all the competition with a sub 2kg announced weight for a 6″ travel fork is at least 300grams lighter than the competition.
Since its first appearance at the Taipei bike show in march 2009 bos has been hard at work refining the product for a market that is one of the most demanding and wide spread. Bos wants to get this product 150% right for us enduro lovers! Part of this process is obviously real life testing and what better way to do it than with 8 times world champion Nicolas Vouilloz. And Nico seems to give it the tick of approval.
Enjoy!
Rouler Imports To Distribute Morewood Bikes
Jan/090
We are proud to bring you this superb brand that creates some of the best downhill frames around. Have a look on the new Morewood page to see why we’re so excited to be involved with Morewood Bikes.




































